You can market to customers in so many ways. Whether you’re starting from scratch, or you just need some assistance in a specific area, I have a number of useful skills and abilities that can help. Read more from the topics below.
Good communication with your customers is imperative. Gone are the days of sending generic mass email to all your contacts. I’ll work with you to develop a solid communications strategy with iterative messaging tailored to your audience. Whether a simple one-time send or a complex multistage campaign that's set on autopilot. We can develop content for omnichannel execution including Email, SMS, Social Media, TV, OTT, Radio, Direct Mail, Print, Website, Web banners, Display, Affiliate banners, Video, and so much more.
Websites are essential for any size business. Even spiders appreciate a good web design (dad joke). I can help you grab your own domain, such as example.com, and get your own professional website underway. Depending on your preference, I can manage your website as future needs arise, or I can set up the basics to make it easy on your team to manage it on their own.
Already have a website? I can also help you with the design and development of new core pages and landing pages for your existing website. We can even go as far as updating the look of your site, while keeping your existing SEO efforts intact.
It doesn’t make sense to throw your energy into something, and not even know if it really works. Data has become king in the modern world of marketing, and the leading industry tool is Google Analytics. And with good reason, it’s free and easy to use. But that’s just the start; many tools you may use across your channels offer their own data, and we can work to put it all together. Take your strategies to the next level by gaining clear insights and optimizing your marketing efforts.
Working with a bigger budget? We can explore additional and more robust data solutions to your specific needs.
Design is all about first impressions, and then taking the viewer along a journey. The right balance of content and visuals keeps people engaged. I’ll work with you to produce any type of digital or printed artwork you may need. It can be a single piece, or a complex campaign that offers a cohesive look and tone.
Some examples of designs you may need include: Website graphics, emails, product presentations, brochures, business cards, promotional swag, apparel, digital and print signage, logos and more.
And let’s not forget branding. If you’re just starting out, or need to rebrand your business, it’s all about appealing to your target customer. From logo design, to the final steps of determining brand colors, fonts and layouts, I'll leave your team with a design playbook to keep your branding consistent across the board.
It’s important to choose the right tool for the right job. Many of the leading tools can take years to master, and can be overwhelming to get started. But one great value of choosing a mainstream leader makes it easy to incorporate with other tools and to share files and data with your partners.
I am proficient in Adobe Creative Cloud (Illustrator, Photoshop, InDesign, Acrobat, Dreamweaver, After Effects), Microsoft Office (Excel, Word, Outlook), HTML, CSS, Google Analytics, Google Postmaster Tools, MailChimp, WordPress, SEO, SQL, and numerous SaaS vendor solutions.
It may be the least amount of fun, but it’s important that your marketing efforts are executed in a legally compliant manner. With a background in the heavily regulated financial industry, I have a solid knowledge of laws dealing with customer data and communications. I'll help you navigate the major regulations such as CAN-SPAM, GDPR, ADA, TCPA and CCPA. If you haven't heard of some of these, then I suggest you take the necessary steps to protect your business.
